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AC103 - Building Deep Product Knowledge for Admissions Success

This course equips admissions professionals with the skills needed to confidently navigate today’s complex enrollment conversations. Learners will explore how product knowledge extends beyond academic programs to include institutional structure, student support, delivery models, and competitive context.

Through practical examples and applied strategies, participants will learn how to translate institutional offerings into student value, address hesitation and competing narratives, align presentations with individual goals, and use techniques to master product knowledge for ongoing success. This course is designed for professionals entering or advancing in the field. It will strengthen credibility, confidence, and judgment and will prepare admissions professionals to support informed decision-making and deliver effective, trust-based enrollment conversations.

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