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CS104R - Developing a Social Media Strategy for Career Services

Your learners are online. Is your career center reaching them where they are? Social media has fundamentally transformed how career support professionals connect with learners, engage employers, and build department visibility. Yet most career centers either avoid it entirely or use it without intention, missing its full potential. This course gives you a practical, step-by-step framework for developing a purposeful social media strategy—from identifying your goals and choosing the right platforms to building community, measuring results, and sustaining your efforts long-term. You’ll leave with a clear roadmap to expand your reach, strengthen relationships, and position your career center as an indispensable resource for every learner you serve.

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